Preparing A Flash Site For The Search Engine
If you have a flash site, then you have a real problem. The spiders in the search engines do not have the ability to read flash sites.
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The list provided by a search engine never includes mention of a flash site. How then, can the owner of a flash site get that site included in a search engine’s listing?
One possible solution calls for a re-writing of the material in the flash site. If that material is put in HTML, then the search engine will read that material. Once it has read the material, then the search engine will index the website.
If the site owner does not want to put everything in HTML, then he (or she) can consider cloaking the flashy nature of the website. Cloaking allows the search engine to see something different from what will be seen by the Internet user. The search engine finds what looks like an HTML document, but the viewer of that site finds flash, and not lots of HTML, on that same website.
A third group of tricks allows a site owner to keep flash on a website without cloaking its existence from the search engine. Trick number one involves the title tag for the material in the website. That tag should contain the appropriate keyword. In addition to the title tag, the search engine looks at the description tag. That too should contain the keyword.
Still, the site owner should make certain that the keyword has not appeared too frequently on the website. When the spider finds too many keywords on a website, the spider thinks it is reading some type of spam. .The spider then makes no attempt to index that spam-like website.
Used in moderation and used in a sensible fashion, the keyword can grab the attention of a search engine.
